What is Positive Reinforcement?
Positive reinforcement is a scientifically-proven training method that rewards desired behaviors, making them more likely to occur again. Rather than punishing unwanted behaviors, we focus on teaching and rewarding what we want to see.
The Science Behind It
Research in behavioral psychology has consistently shown that positive reinforcement creates stronger, more reliable behavioral patterns than punishment-based methods. Dogs trained with positive reinforcement show:
- Better problem-solving abilities
- Stronger bonds with their handlers
- More enthusiasm for training
- Lower stress levels
- Fewer behavioral problems
How We Apply It
At Schertzer Training, every interaction is an opportunity to reinforce good behavior. We use a variety of rewards including treats, praise, play, and life rewards to motivate your dog and build their confidence.
Key Principles
Timing is Everything: Rewards must come immediately after the desired behavior for your dog to make the connection.
Consistency Matters: All family members should reward the same behaviors to avoid confusion.
Gradual Progression: We start in low-distraction environments and gradually increase difficulty.
Common Misconceptions
Many people worry that positive reinforcement means "permissive" training, but that's not true. We still have clear rules and boundaries—we just teach them in a way that builds your dog's confidence rather than breaking their spirit.
Results You Can See
Dogs trained with positive methods are happier, more confident, and more reliable. They learn to think and make good choices rather than simply acting out of fear. This creates a lasting foundation for a lifetime of good behavior.

